Banner

Banner Controls

DCO - Dynamic Creative Optimization

· All assets can be loaded dynamically based on different values, such as target group, location, time, and many more. Once set up, many variants can be produced super fast.

· It is even possible to integrate i.e. the town you're living in into the headline as a dynmic variable or create different variants with different products of the banner for different target groups.

· The banner integrates and processes multiple feeds from DSP, adserver and REWE for fully automated delivery, based on current offers, that differ from region to region.

· This banner was produced in coorporation with Flashtalking who provided the adserver, complex and diverse tracking mechanics, feeds, CDNs, the framework for reading website- and DSP-values, and much more.

Responsiveness & Animation

· Fully responsive and animated! Those layouts terminate the need for different formats, since the banner will fit into every aspect ratio it is provided with.

Technologies

· Low-weight font integration, flawless text-scaling, dynamic image subloads, responsive layouts and animation.

Interacvtity

· Slider functionalities, tooltips, preloading and segmented subloading, resolution based image compression, dynamic content visualisation.

· There are even more variables available for customizing the banner, such as background saturation in %, text sizes and positions, dynamic intro slides, education slides between the products, and much more.